Urban Decay Original Eyeshadow Primer Potion perfect for eyeshadow base

Urban Decay Eyeshadow Primer Potion Review: Amazing Makeup Product

Every eyeshadow needs a friend to help it shine on and be cool. Urban Decay Eyeshadow Primer Potion is exactly what comes in mind. This primer is amazing both ways, tacky or set with powder. Keep reading to find out why consumers love it so much.

General info

Urban Decay Eyeshadow Primer Potion is a powerful eyeshadow primer that comes in an elegant packaging with a super useful applicator. It provides you with a smooth base ready to be coated with your favourite eyeshadows. The primer promises to provide with a 24-hour stay and crease-free formula. We are happy to say that this is correct.

The Primer Potion is amazing. This paraben-free primer glides smoothly on your lids and dries down transparently. It is suitable for all skin tones and it makes the colours of your eyeshadows more vibrant.

Consumers say

I have extremely sensitive eyelids. I can’t wear the anti-aging formula of Urban Decay’s eyeshadow primer, but I CAN wear this one, the regular formula. It keeps my eye makeup in place all day long and doesn’t cause irritation. Of course, product sensitivity is a very individual thing, but this does the job for me!

Source: Amazon

Doing my eyeshadow before was pointless because by 5 pm it was smudging everywhere, it’s a wonderful product that’s great for oily skin (even your eyelids) that you’re going to apply shadows or even liner to. Definitely one of my favorite products!

Source: UltaBeauty


  • Long lasting
  • Easy to apply
  • Does not crease
  • All skin tones
  • All skin types
  • Great for sensitive skin


  • Blends badly
  • Dries slowly
  • Wears off

Conclusion | Urban Decay Eyeshadow Primer Potion Review

It is safe to say that the Urban Decay Eyeshadow Primer Potion is a makeup product that should be included in your everyday makeup routine, especially if you are a passionate eyeshadow wearer. Often times people just use concealer on their eyelids to prime them for eyeshadow, but if you truly want your eyeshadow to stand out and last all day long, then this primer should be your go-to.

We say this since we understand the quality and texture of this primer. It’s consistency is much finer then the consistency of a concealer and it applies in a really thin layer on your eyelids. This leads to not feeling like your eye makeup is heavy. When wearing this primer on your lids, you can almost forget you have eyeshadow on them, but even if you smudge your eye with your finger, it could still stay intact!

This Urban Decay Eyeshadow Primer Potion is great for a special occasion and it is a eyeshadow saver, as we like to call it. Women often complain about their oily eyelids and yes, this guy keeps them in control. Just be sure to use it properly. Depending on your look and colours that you want to use, leave it in tacky or set it with powder. If you really want your eyeshadow to pop, apply it on a tacky base. It will stick to it and stay there. Be sure to tap off the excess product of your brush and apply it gradually, so you can have much more control of the eyeshadow.

If you want to use all matte eyeshadows and if you aspire to wear a seamless smokey eye – set the primer with some powder or with another eyeshadow similar to your skin tone. Hopefully you will stop worrying about your eyeshadow when you start using the Urban Decay Original Primer Potion. We sure love it and enjoy it on a daily basis.


Find this product here:  Ultabeauty / Amazon / StrawberryNet / Sephora

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