Tarte Amazonian Clay Full Coverage Foundation SPF

TARTE Amazonian Clay 12-Hour Full Coverage Foundation Review | SPF 15

TARTE Amazonian Clay 12-Hour Full Coverage Foundation is one of the most talked about foundation in the beauty community. The reason for this is the hype it got on Youtube mostly, but for it’s amazing quality as well! Keep reading to find out why consumers love it so much.

General info

TARTE Amazonian Clay 12-Hour Full Coverage Foundation is just that. The name describes it so well. It is an instant full coverage complexion product that will last really well for about 12 hours. It lasts even longer, but the 12 hours mark is for sure accurate. It comes in 25 shades and you get quite a lot of product in the tube. It is important to note that it really lacks of deeper skin tones.

This foundation is oil free and it provides a matte finish. Just like other products from this collection, it’s formula is enriched with Amazonian clay that helps to control the oils from your skin but also to give you a balanced looking complexion.

Vitamin E is also a part of its great formula, with other mineral pigments included. This is the reason why some people that avoid oil-based products maybe won’t like it. However, it is free from Parabens, Mineral Oil, Phthalates Triclosan, Sodium Lauryl Sulfate and Gluten, so feel free to try it for yourself and make up your mind, since a bunch of people do love it.

Consumers say

I don’t wear heavy makeup daily, but I do like to have a full coverage foundation for special events that I attend several times per month as someone that works in the event and wedding industry. I haven’t been happy with other full-coverage foundations in that they either really don’t cover or they make me break out like crazy after one night of use. This foundation covered everything to the point where I barely needed concealer, stayed on the entire night, and I got a million compliments on my complexion the first night I used it. Total bonus that it doesn’t have all the gross ingredients in it many other foundations have. Will never ever switch to a different full-coverage foundation.

Source: UltaBeauty

“Full coverage” is no joke. One super thin layer of this foundation, applied with a big round buffing brush, and all of the redness from my acne and acne scars was practically gone. Another layer in problem areas and they were almost invisible. I’ve never had such good coverage from any foundation before, except chanel, which made me break out. This foundation does feel weightless, in spite of its great coverage, and has a “dewy” finish without looking at all greasy. I didn’t even need powder. I like the spf 15 because it means i can skip applying a sunscreen beforehand, which cuts down a little on my morning routine. Highly recommend, especially for people with pih from acne scarring like mine, which is very difficult to hide. I used a little of this under my eyes and got to skip my concealer too.

Source: Sephora


  • Easy to apply
  • Value for money
  • Long lasting
  • Buildable coverage
  • Great for oily skin


  • Not enough coverage
  • Shade range
  • Flakes
  • Cakey

Conclusion | TARTE Amazonian Clay 12-Hour Full Coverage Foundation

TARTE Amazonian Clay 12-Hour Full Coverage Foundation did in fact prove to us why it is so loved by consumers. The formula for the intense coverage is very spot on. If that is what you want in a foundation, be sure you will get it. When applying it, be aware that it dries down super fast, so work with it in sections. Don’t apply it all over your face and the buff it out. Apply it on the centre of your face, around you nose and then keep buffing it on the sides, on the cheeks, the chin and forehead. This way you will get the best coverage on the centre of the face where most people get redness and imperfections, and just blend it in the outside perimeters of the face.

If you have dry skin, TARTE Amazonian Clay 12-Hour Full Coverage Foundation might be too drying for you. A lot of people with dry skin did say that they like to use it for it’s long lasting effect, but they sheer it down with moisturiser or they mix it with other foundations. As most of the long wearing foundations tend to, this one also likes to grab on the dry parts of the skin around the nose area. To completely avoid that, maybe put just some concealer around it.

Set this foundation with powder, or even bake with it if your skin type can take it. This helps to achieve a beautiful smooth skin for a lot of people and it lasts all day long.

The packaging is also very cute, different than the usual foundation tube or bottle. It kind of reminds us of a spa product.


Find this product here:  Ultabeauty / Amazon / Sephora

Related reviews:

Stay informed,

Best Rated Beauty

 TARTE Amazonian Clay Full Coverage Foundation Review

Share this article if you find it helpful:


Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.